It can be challenging to keep up with all the different types of digital advertising. Luckily, we’re here to help! Here’s a quick rundown of the five most common types of digital advertising you’ll find online:
Banner Ads
Banner ads have been around for a long time and are still one of the most popular types of digital advertising today. It’s typically a rectangle banner that people will see while browsing the internet. The flag can look like a button [or] it can just be text. Banner ads work because they know that something is for sale or available when people see them and want to click on them.
Banner ads are the most popular form of digital advertising. They can be found on websites, games, and apps. These ads appear on the top, right, or left side of the screen. They are usually rectangular and have a large picture of what they represent at the top (e.g. a company’s logo).
Text Ads
Text ads are a form of advertising that is text-based. There are many places to find them, such as Google, Bing and Yahoo. The ad puts the text in the form of a search engine query on the screen. These ads usually have keywords to make it easier for people to locate what they’re looking for on the internet.
Text ads are some of the most basic forms of digital advertising. They typically show up at the bottom of web pages and between other advertisements. Consumers often overlook them unless they are in a search engine or following a link from an email. These ads can often be displayed as text, graphics, or both.
Sponsored Content
Sponsored posts are also called native advertising, and they take various forms. The advertiser creates sponsored content to fit the site’s style. It can be an entire article or just a photo with a caption.
Sponsored content is a form of digital advertising paid for by a company. It can be shared on social media sites or in newsletters to promote the company’s product. A sponsored blog post may offer testimonials or reviews of the company’s product to convince people to buy it.
Mobile Advertising
Mobile advertising is the fastest-growing segment of digital advertising and is predicted to grow to over $200 billion annually. The biggest challenge with mobile advertising is that it can’t be tracked as easily as desktop advertising. This means that companies are unsure of how many times an ad has been seen or if it’s been shown to a target audience. In contrast, desktop ads enable companies to track everything from ad impressions to targeting.
Mobile advertising is the new frontier for marketing, and it’s estimated that by 2021 it will make up 51% of digital spending. Mobile advertising is growing at an astonishing rate, and in the next few years, many people’s lives will be touched by mobile advertising. One of the main reasons for this growth is that mobile ads are more affordable than other digital ads.
Social Media Advertising
Social media advertising is a way to create a viral campaign. One of the most popular forms is the use of influencers. Influencers already have a large following on social media channels like YouTube, Instagram, Facebook and Twitter. They’ll promote a product in exchange for something, like money or free products. Social media advertising aims to bypass traditional advertising and use influencers’ followers to expose the product to their audience. This saves enormous amounts of time and money on marketing campaigns because influencers will repeatedly post about the product without being instructed by the company sponsoring them.
Conclusion
The article explains five different types of digital advertising and how they can be used to improve your business. The first type is In-Stream Ads, which play ads while the user is watching a video. The second is Smart Banners, which are ads that appear at the bottom of the screen while the user is browsing a website. The third is Interstitial Ads, which are full-page ads that appear before a user can access content on a mobile device. The fourth and fifth types offer unique approaches to advertising, including Dynamic Ads, which pop up as you’re browsing through websites, and Sponsored Results, which show up in search engines when someone searches for your brand.