Nowadays Shopify is a trending technology for e-commerce development with easy to access.
According to a recent report, 70% of Americans are buying online more than ever before.
E-commerce is booming, and there’s never been a better time to start a business online. Shopify is one of the greatest platforms for starting an e-commerce shop.
What makes Shopify so popular? It’s partly because of:
- simple to use
Many e-commerce site owners prefer Shopify because of the versatility it provides with Shopify themes. With thousands of premium and free themes to choose from, you can design a one-of-a-kind e-commerce site that provides a great user experience for your clients (UX).
That may explain why Shopify is used by over a million businesses to create their online stores.
The theme you choose for your e-commerce site should reflect your industry and specialisation. If you’re in the health and wellness industry, for example, you’ll want a theme that is both professional and soothing.
If you’re like technology, on the other hand, you’ll want a sleek and vibrant theme.
Will Updating Themes Destroy Your Store?
When it comes to changing themes, most store owners are concerned that it may ruin their Shopify business.
That is not the case.
Changing (or modifying) your Shopify theme has no impact on your content or other aspects of your account.
So feel free to experiment with your theme options or even purchase a new Shopify theme. If you do it correctly, your e-commerce shop won’t crash and you’ll have very little downtime.
What Is the Importance of Your Shopify Theme?
Now that you know what a Shopify theme is, let’s take a look at why it’s so important to choose the right one.
Assists You in Projecting Your Brand’s Personality
Your brand is one of your most valuable assets as a company.
No, branding isn’t simply about a logo.
Your brand personality is an important part of branding. A collection of human qualities that may be linked to a brand is known as brand personality. As an example,
Your topic is crucial in assisting you in projecting these qualities. As a consequence, clients who share and enjoy your personality will flock to your Shopify business.
Determines the User Experience (UX) of your website
Your theme is an important part of your store’s design since it impacts the user experience of your website. Because your theme impacts important aspects of your e-commerce shop like navigation, layout, colour schemes and aesthetics, and more, it’s important to choose wisely.
The experience your clients enjoy as they explore your business, consume your information, and seek for items is determined by the theme you choose. If they had a favourable experience, they are inclined to return. On the other side, a bad experience leads to a high bounce rate.
7 Tips for Choosing the Best Shopify Theme for Your Business
Are you ready to start looking for the ideal Shopify theme for your store?
Here are a few pointers to assist you in your search for the ideal one.
1. Set a budget for yourself
Why is determining how much you’re willing to invest the initial step in choosing a Shopify theme?
Here are some examples of factors that affect the theme’s price:
- The creator: The prices of themes created by highly experienced and well-known developers tend to be higher.
- Flexibility: The price of your theme is affected by how customizable it is. You should expect to spend a little extra if it offers drag-and-drop capabilities, for example.
- Functionality level. Some themes have limited functionality, while others provide you complete control over your e-commerce site. Extra bells and whistles, such as forms or SEO capabilities, tend to be more expensive.
When it comes to Shopify themes, you get what you pay for, just like everything else in life. Before purchasing a theme, make sure you read the tiny print and comprehend the features and functionality it offers.
2. Shopify Theme Store: Prioritize Themes
Theme designers for Shopify are plenty. Many theme marketplaces exist where you may get a theme for your Shopify store.
However, I strongly advise you to select a theme from Shopify’s theme shop.
One of the key reasons is that Shopify thoroughly evaluates all submitted themes, ensuring that you receive a high-quality, safe theme.
Another incentive to prioritise Shopify themes is that you’ll be guaranteed regular updates and world-class support.
3. Make a list of the most important features and functions you want.
Consider the essential features and functionality you want for your Shopify store while looking for the appropriate Shopify theme.
Do you want a cart drawer that slides out?
Is a video player essential?
Is it necessary to create forms, landing pages, or a blog?
Finding a theme that has the majority of the functionality you want can help you save money on development. Continue looking for a theme that has one of the most critical qualities you’re seeking for but none of the others. Finding one with the majority of the themes you desire is the key. You may always hire a programmer to implement the missing functionality (s).
Check out the theme preview page to see what features are included in a theme. However, you may wish to experiment with the theme demo because not all features are presented there.
You may also utilise the live shop samples to get a sense of all the features of a theme you’re thinking about buying.
4. Think about your niche
The majority of themes are tailored to certain industries. When choosing a Shopify theme, be sure it was created with your specialisation in mind. An e-commerce company that sells a variety of goods and accessories, for example, cannot readily adopt a fine art theme.
Because the electronic shop requires a theme that can manage a large number of categories as well as extensive search features, this is the case. On the other hand, an art gallery does not require as many complex features.
When looking for a Shopify theme, be sure to narrow down your options by topic. Fortunately, the Shopify theme shop makes it simple to find themes based on specialisation and product count.
5. Aesthetics and Design
The global e-commerce business is worth $4.2 trillion.
You must attract and keep customers to your e-commerce site in order to obtain a piece of the global e-commerce action. That is the secret to a thriving Shopify e-commerce shop.
Search engine optimization (SEO) best practises, such as keyword research, can help you attract clients.
However, the design and aesthetics of your website are crucial to keeping people on your site. The correct Shopify theme simplifies design by supplying:
a visually appealing storefront colour palettes that complement your brand, as well as a simple and intuitive user experience (UI)
Not only will a well-designed Shopify store look great, but it will also drive more conversions.
6. Prefer Shopify themes that are light and mobile-friendly.
Website speed has an influence on search rankings, conversions, and bounce rate, thus it’s critical for online success. You’ll need a fast, lightweight theme to give your visitors the rapid page performance they expect.
Lightweight themes prioritise speed over flashy aspects like animations, sophisticated scrollers, and other extraneous features that add to the file size.
Another benefit of lightweight themes is that they are simple to use. Their primary purpose is to assist consumers in navigating your store and doing the action for which they arrived.
Choose a mobile-friendly theme to create a site that is quick and easy to use.
7. Checkout Optimization
According to studies, cart abandonment costs an average e-commerce store roughly 75% of its sales. According to the same data, a difficult checkout experience is one of the major causes of cart abandonment.
As a result, you must ensure that the Shopify theme you select provides a superior checkout experience.
The finest Shopify themes have a simple and quick checkout procedure, well-designed add-to-cart buttons, and a quick way to calculate total costs.
Making the checkout process as simple as possible should be a goal, so make sure the theme you chose supports this.