What Does a Digital Marketing Agency Do? Everything You Need to Know


The As a sales or marketing manager, you are responsible for bringing new customers into your company’s front doors. A digital marketing agency can be a valuable partner to your business.

You can learn how a highly-skilled digital marketing agency can help your business by clicking here [Get A Free Growth Strategy Session]

Today, 85% of customers conduct online research before making a purchase decision, so it is imperative to develop an online presence that engages and nurtures customers throughout their journey.

This can be accomplished by an experienced digital marketing company and many other services.

What is Digital Marketing?

Digital marketing is a multifaceted strategy aimed at targeting, reaching out to, and building relationships with customers online across a broad range of channels, ultimately getting them to purchase and make more purchases in the future.

The results of digital marketing are dramatic. Blogging alone can help brands bring in 69 % more leads than those that never post. SEO also boasts a conversion rate of 14.6%, which is dramatically higher than the 1.7% conversion rate than traditional outbound methods deliver.

Digital marketing consists of the following tactics:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Video Marketing
  • Mobile Marketing
  • Online Advertising
  • Email Marketing
  • Social Media Marketing

A digital marketing agency employs various tactics, strategies, and online tools to help a business achieve its marketing and sales goals. For solopreneurs and smaller marketing departments, this can do planning and implementing a successful digital marketing campaign challenging.

The most popular types of digital marketing agencies and their services help us understand the scope of digital marketing.

7 Types of Digital Marketing Agencies (and What They Do)

If you are unfamiliar with the industry, selecting a digital marketing agency can be challenging. Some agencies specialize in one industry or service, while others offer a wide variety.

It is essential to consider your budget, digital marketing goals and objectives, and how hands-on you want to be with your digital marketing campaign to determine which is right for your business. Here are seven types of digital marketing agencies:


A digital marketing agency reaches customers online through omnichannel, multichannel, or single-channel marketing. Agencies use various channels to interact with customers, such as websites, blogs, emails, social media, etc.

with multichannel and single-channel marketing. In omnichannel marketing, customers are provided with a seamless experience across channels and devices throughout their lives.

The services offered by a digital marketing agency are typically different from those provided by a traditional marketing agency.


In addition to offering various digital marketing services, full-service digital marketing agencies tend to be larger than other agencies.

Full-service digital marketing agencies often partner with businesses because they have experience performing specific projects, such as lead nurturing campaigns or website redesigns.

It is also possible for these agencies to provide added muscle to existing marketing departments at a lower cost than building them up from scratch.


Inbound marketing agencies offer inbound marketing tactics and strategies instead of traditional outbound marketing strategies.

An inbound agency positions a business online where customers can find it builds trust and generates sales over time.

The results of inbound marketing strategies can be significant over time, but they usually need a longer time horizon before leads and sales start to stick (six months to a year).


SEO (search engine optimization) agencies specialize in helping their clients’ websites rank high in search engine results. Their experts perform the following tasks:

  • Keyword research
  • Website audits
  • Backlink audits
  • Website and blog content
  • Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
  • Video description optimization
  • Link building
  • And more

The tools used by SEO companies include Google Analytics, Google Search Console, SEM Rush, and SEO Moz, among others.

In addition to complying with Google’s ever-changing search algorithm, SEO agencies are consistently among the early adopters of search engine optimization best practices.


Instead of free organic traffic, paid search involves bidding on keywords and placing ads on search results. Paid search, also known as paid advertising, generates traffic to a business website.

In addition to websites, search result pages (SERPs), and social media, digital ads can appear on websites. 

A digital ad agency knows how to create attention-getting, keyword-filled ads by the best practices of the digital platforms where they appear.

In addition to creating and deploying Facebook, Instagram, Twitter, and YouTube ads, Google Ads Manager accounts can also be created and maintained.


Paid search is another method of generating traffic to a website. Unlike free organic traffic, paid traffic involves paying money to bid on keywords and placement on search results.

Digital ads can appear on websites, search results pages (SERPs), and social media channels. To reach your target audience, your campaign must be set up correctly.

You can hire a digital marketing agency specializing in online ads to create attention-grabbing, optimized advertisements that conform to best practices.

As part of a broader online strategy, you can hire an online ad agency alone or with other agencies. PPC performs best when paired with a less costly, long-term process that can capitalize on the paid traffic you generate.


When companies need help establishing and maintaining a social media presence, they turn to social media agencies.

Social media agencies can manage and produce content and set up advertising campaigns on Facebook and Instagram with facebook ads expert.

In addition to responding to and reacting to customer interactions on social media platforms, they may provide influencer outreach services for cross-promotion or affiliate marketing.


A web design agency comprises creative designers who build customized and optimized websites or web pages for businesses.

Whether the project is a brand new website, a website redesign, or a smaller one, web designers will take care of the pages’ look, feel, and functionality.

Website agencies provide services such as designing and researching user experiences and user interfaces (UX/UI), image creation and storage, web development, and web hosting.


A digital marketing consultant is a professional who may or may not be affiliated with a digital marketing agency. A digital marketing consultant can help businesses develop a digital marketing strategy based on their extensive knowledge of digital marketing.

They can identify weaknesses in your current plan, areas for improvement, and the best way to maximize your gains. Additionally, they can refer you to other marketing professionals and agencies for more assistance.

What Does a Digital Marketing Agency Do?

A company works with a digital marketing agency because they have expertise in online marketing. The agencies know the latest trends, best practices, tools, and strategies needed to be successful in digital marketing.

The following are specific things to consider when working with a digital marketing agency:


Getting as much organic traffic to one’s business website as possible is the overall goal of any digital marketing campaign.

A digital marketing agency’s professionals are familiar with inbound marketing, customer journeys, and search engine search algorithms.

Your website will attract more leads with fewer costs if you work with a digital marketing agency. When you work with a digital marketing agency, you will get more organic traffic to your website.

Additionally, these leads will be of a higher quality, which increases their likelihood of making a purchase. 


The professionals at digital marketing agencies will know your business, your marketing goals and objectives, your sales funnel, and your ideal targeted audiences.

In addition, they will be knowledgeable about various inbound marketing tactics, including content marketing, social media marketing, web design, and SEO. 

It depends on where leads are in your sales funnel and which inbound marketing tactics are more effective. You can deliver the right message to each piece of information within your sales conduct at the right time when you work with a digital marketing agency.

By moving leads from the top of your sales funnel to the bottom, a digital marketing agency will help you generate sales-ready leads. 


You and every digital marketing agency know that your customers are online. Since digital marketing agencies specialize in promoting brands online and creating customer relationships, they know how to expand your brand’s reach online.

Using a digital marketing agency will improve your website’s visibility by conducting keyword research and developing buyer personas. Your brand will also gain an additional online presence on various social media platforms if you hire a digital marketing agency to handle your social media marketing. 

  • Search engine optimization
  • Pay-per-click advertising (PPC)
  • Social media marketing
  • Marketing automation
  • Content marketing
  • Facebook advertising
  • PR services
  • Email marketing
  • Video production
  • Event coordination
  • Website development

Is a Digital Marketing Agency Right For Your Business?

To hire a digital marketing agency, you must first assess your company’s needs. Are you looking for help with overhauling your content, implementing SEO changes, or redesigning your website’s user interface? To determine whether an agency, and what type, can benefit your business, you must evaluate your company’s own marketing skills, strengths, and capabilities. Are you already hiring an in-house marketing team, or is all your marketing outsourced?

Once you’ve asked these questions, you’ll have a better idea of whether or not working with an agency is the right choice. You’ll also know what kinds of digital marketing services your business needs.

Hiring a Digital Marketing Agency? Ask These 12 Questions

When choosing a digital marketing agency to work with, research ahead of time. You will also need to know your digital marketing goals, budget, and the degree to which you want to be involved in deploying a digital marketing campaign.

The following are some questions you should ask prospective digital marketing agencies:

  • Does the agency have a designated contact person or project manager?
  • Is the work going to be performed by in-house specialists or freelancers?
  • In comparison to the other contracts the agency has, what is your size of yours?
  • Do they use any online tools or software?
  • What percentage of your budget will be spent on administrative expenses?
  • For the agency, what is a good client? For the agency, what is a bad client?
  • How will you be informed of KPIs used by the agency to measure success during routine meetings?
  • What can you expect in the first 90 days of your contract (or an equivalent starting period)?
  • What is the frequency at which you will be informed about the status of your digital marketing campaign?
  • How is the agency’s pricing structured?
  • Can you provide any proof of their success with companies like yours?
  • What do their testimonials, BBB ratings, or Google reviews say about them?

Before hiring a digital marketing agency, you want to ensure that you make the right choice for your business.

What Does Memento Technologies Do Differently?

Rather than cold-calling and hoping they’re ready to buy, Memento Technologies uses the inbound marketing framework to help businesses get in front of customers when they’re prepared to make a purchase decision.

We need to determine how we can actually help you improve your marketing. Every business is unique, and a cookie-cutter approach won’t help you achieve your specific marketing goals.

We identify the kinks in your marketing machine through our 6-step inbound marketing methodology. Through this process, we will identify the problems in your sales and marketing funnel and devise a strategy to fix them.

Moreover, we have the talent to do so. We have T-shaped marketers who have a broad knowledge of everything marketing, so they can identify areas for improvement.

However, each also possesses superpowers, such as writing sensational content, generating more traffic than you ever thought possible, or creating graphic art you won’t find anywhere else. Therefore, we can all contribute to the changes that need to be made.

Some of the outcomes of the results-driven process at our digital marketing agency include the following:

  • Your website’s organic traffic will grow
  • Lead generation and nurturing
  • Expanding brand reach through new channels for customer acquisition
  • An increase in revenue
  • Cost reduction in lead acquisition

Memento Technologies: A Data-Driven Digital Marketing Agency That Will Help You Increase Revenue

Getting leads and customers for your business through digital marketing can be challenging, time-consuming, and expensive.

This is why many companies hire an outside digital marketing agency. We can help you identify your strengths, weaknesses, and opportunities for improvement in your marketing.

Contact us today for a free 30-minute strategy session.

We can create better online presences and increase sales for you! Discover how a digital marketing agency can help!


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