Dream11 Marketing Strategies

Dream11 spends the majority of its advertising budget on TV ads and digital marketing, especially social media advertisements. Here are a few notable marketing tactics that the company has used in recent times:

Dream11 hired Khaby Lame as their new advertisement partner for the second leg of IPL, who is very popular on social media for his tik-tok videos. According to a report in a leading daily, Khaby Lame received INR 2 crore as part of the deal.

The fantasy gaming platform became the official partner of IPL 2020 when Vivo pulled out for a year. Reportedly, Dream11 spent $2.2 billion to beat its competitors and finalize this deal.

India’s #1 fantasy gaming app became the title sponsor of the domestic T20 tournament of New Zealand that goes by the name “Super Smash”, in 2019. The New Zealand Cricket Board has extended this relationship till 2026.

The partnerships of Dream11 are not just limited to Cricket. In 2018, for instance, Dream 11 signed partnerships with the Pro Kabaddi League (PKL), the World Basketball League (WBBL), the International Hockey Federation (FIH), and the British Basketball League (BBL).

In 2017 too, Dream11 became the official sponsors of many major sports leagues – the most notable ones being Hero Caribbean Premier League and Hero Indian Super League, NBA.

Before  Marketing in Ipl vs Now  Marketing in IPL 

Initially marketing in IPL was majorly this was in terms of TV ads and sponsorships. Today, as India moves into the dig into the digital era, digital media offers immense opportunities to a new generation of marketers to scale their canvas of work.

Now marketing via OTT platform / Jiocinema and many others web platforms.

  • Influencer marketing mostly fantasy company doing
  • Tweeter Marketing 
  • Youtube / video ads based Marketing 
  • Brand Ambassador Marketing (Hire ) 
  • Partner with Tshirt / ground Partner 
  • Hotstar Video/display Ads 
  • Programmatically Ads
  • SEO
  • ASO
  • Google Ads – app install campaign 

How many IPL fans are there in India?

Chennai Super Kings has won the hearts of 40.9 million fans among 124.2 million cricket fans. Furthermore, the research says that it is the most popular IPL team in India and has the biggest sports franchise in India.

Is the IPL popular in the world?

IPL has become the second most valued sporting league globally in terms of per match value after the media rights for the 2023-2027 cycle fetched a staggering ₹48,390 crore.

Mumbai Indians is second most popular IPL Team

If there is any team that can challenge the mighty Chennai Super Kings with respect to fan base and in terms of legacy, its Mumbai Indians. Initially, they had the biggest name in history of cricket Sachin Tendulkar who hung his boots in 2013 and Rohit Sharma took charge of the team since then and in another 8 years, MI stand with the most number of trophies in IPL history with 5 titles. They have 2nd most number of fan following amongst IPL teams.

To get your business to rise from being an unknown online Fantasy to ranking on the first page of Google for high difficulty keywords takes time and patience. Do not expect to see your organic traffic rise immediately: not in a few days or months at well as we will help you to increase mobile app downloading via ASO / ios fantasy app marketing via ASO is most important part in organic marketing.

Example :- 

  • VVS Laxman joins former Indian cricket captain Sourav Ganguly, Australian all-rounder Shane Watson, and Afghanistan leg-spinner Rashid Khan to strengthen My11Circle’s unique ‘Play with Champions’ proposition.
  • Sportiqo, a blockchain-based fantasy sports platform has announced ace Indian cricketer Robin Uthappa as their brand ambassador. Sportiqo marked the beginning of its operations in India in the month of February and so far, amassed 32,000 active users owing to its beta launch.


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